Submitted by: Craig Ure
What a year it’s been! I’ve heard that time goes by faster the older you get but I think the speed of technology makes it feel like it goes by at warp speed. This next year will speed by us if we don’t watch out. Here are my predictions for 10 areas of social media you should keep on your radar.
1. Applications for smart phones and tablets will become more important. Three out of the 10 social media books on my reading list are all about apps – how to create them, how to monetize them, how to market them. My research shows that Productivity tools and games are 2 top categories of most downloaded apps. There were 15.7 million tablets sold in 2010 with Apple capturing 85% of that market.
2. More local businesses will start to integrate some sort of Location Based Marketing tools like FourSquare, Gowalla and QR codes. 1 in 4 have a smart phone with the majority of those GPS enabled so there is no better way to
deliver marketing messages to prospects at the right time, in the right location.
3. Streaming video will be HOT. You may not have heard that Google TV died, that Hulu lost an investor but Netflix might just reign King here. 16.9 million subscribers using Netflix as of 3rd quarter 2010. Let’s see if they can rally or if dark horse steps in takes the stage.
4. My downer prediction. Retargeting might be hot right now-but look to hear grumblings of governmental interference. A possible “Do Not Track” legislation might do what the “Do Not Call” did for telemarketing 🙁
(if unsure what re-targeting is go and ‘google’ it or ‘youtube’it.
5. Subscription model on iTunes. Right now you can’t get a yearly subscription to your favorite magazine with iTunes and buying it by the issue will cost you an arm & a leg. As the publishing world pushes iTunes for this functionality-cutting edge information marketers will look to take advantage of this medium as it develops.
6. More info-marketers will be using Amazon.com to sell their ebook and info-products. Yes, this is a biased recommendation-partly because I’m committed and already have on the planning calendar to offer a series of workshops on this topic. With more people reading books via Kindle & iPad-getting your content on Amazon is a must.
7. Mobile will be BIG. I mean BIG.
8. Search Engine Marketing (SEM) is so 2000 and late (Black-Eyed Pea reference here). Social Media Optimization will be all the buzz. Facebook alone gets 25% of all US Page views and roughly 10% of Internet visits. Optimizing your content on the most visited social networks like Facebook & YouTube should capture your attention and resources.
9. Engagement will continue to be the buzz word. Savvy information marketers will continue to find ways to increase engagement of their target audience among the right platforms, work on tweaking their message and creating memorable experiences for target audiences.
10. Video. Smart marketers will find ways to incorporate video to differentiate their higher priced products and programs. Use video to demonstrate the fine details, extra features and functions of your products and services. Find ways to use video to enhance the shopping experience, enter the conversation in your prospects head. Studies show that visitors stay on a page with video an average of two minutes longer than a page without video.
Did I miss anything? What do you think should be on the mind of marketers for 2011? What are you adding to your strategic marketing plan in terms of social media for 2011?[divider top=”1″]