By Jason Robbins, CEO of ePromos Promotional Products.
Does your tutoring company have a tagline?
It’s a great way to show your customers why they should choose your business. It doesn’t have to be funny, catchy, witty, imaginative, or bold. It just has to show what sets your business apart – that differentiating factor that makes your company the company to work with.
So, what exactly is a tagline?
It’s a short phrase that’s closely aligned with your company name or brand.
You can use it in a variety of places: on your website, business cards, promotional marketing materials, and more.
Taglines are typically right below the company name or logo, giving the appearance of a single visual unit.
Every company has a tagline all its own. Let’s take a look at some of the most recognizable ones:[spacer size=”25″][spacer][/spacer]
“Just do it.” —Nike
“We try harder.” —Avis
“I’m lovin’ it.” —McDonald’s
These taglines work because they’re compelling, succinct, relevant, and most importantly, clear. Many companies get bogged down with trying to write the perfect tagline. Really, it comes down to communicating the simple reason why someone should choose your company over the others.
Here are three steps to crafting your company’s best tagline:
1. Make it simple.
A good tagline makes a statement fast – typically in three to seven words. Any longer and it becomes convoluted and not as powerful. Every business should be able to succinctly communicate its purpose for existing.
2. Be specific.
Your tagline should immediately communicate that one thing you want people to remember. A great tagline also captures what makes your business different.
3. Stay focused.
If you settle on a broad tagline that could apply to any company, it’s likely to be forgotten. Focus your tagline on your business specifically.
Your tagline can express anything you want. While you don’t necessarily need a tagline (many successful companies don’t have one), a great tagline can be a powerful influencer. If you decide to create one for your tutoring business, it’s best to be clear first, then clever.
You can’t go wrong when you remember the purpose of a tagline in the first place: To show customers why they should choose your company.
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