It’s the start of a new school year and all tutors and tutoring companies should be marketing like crazy!
But how do you market yourself without breaking the bank or taking up every minute of every day.
Over the years we have written a myriad of articles on various aspects of marketing. Here is a round up of tips and articles to read on The Tutor Report. Once you have your plan in place you can get into a routine.
A great website not only delivers information about your business but helps you sell your business and should contain a blog full of original content marketing that helps Google place you in results.
It’s even better if they can buy your services directly with a service such as Marketplace by Oases.
The Tech Tutor helps you set up your own website and talks about Content Marketing.
Use a campaign manager such as Mailchimp to schedule effective and professional emails to your email list. You have been collecting email addresses haven’t you?
Be careful of spamming so be sure to read our helpful article: What every tutoring company needs to know about spam.
Infograhics are very popular and are great for people who don’t want to read a bunch of text, which is most of us.
Publish on your website, include in your email campaign or hand them out.
Use The Tutor Report Infographic templates to create your own.
Make sure you offer or have something that nobody else does.
This is a unique selling proposition.
Easier said than done, but find it and shout about it. Read our article: Does Your Tutoring Company have a USP?
Never underestimate the power of word of mouth!
Check out Create Word of Mouth Marketing for Your Tutoring Business.
Consider a much wider topic base, yes parents want the core subjects but they may not know that their children probably need sports tutoring alongside Foreign Language Learning and the Forgotten Subjects, New Subjects & Taster Subjects.
Educational Psychologists often make referrals so find one to work with: Are you Marketing to Educational Psychologists?
Sometimes you just have to hit the streets and put brochures on cars or call the paper and ask for them to do an article on you that includes a special offer.
It does not have to break the bank but it will be work to get going. Check out another article with hints and tips: Getting the word out about your Tutoring Business.
Many local agencies need to connect with tutoring companies. Try your YMCA, Girls & Boys Club, Local Department of Children & Families and the SchoolsUnder the marketing category of The Tutor Report you will find many more articles to help you get a plan underway including 100 publicity ideas, 100 marketing offer ideas and the If you need a Reason series, giving a monthly event and how to market it for each month of the year, they were published a few years ago but the ideas apply to each year.
Once you have all of those lovely new customers think about how you are going to manage their data, communication and tutoring.
Check out the features of Oases Online, the premier software provider for all things beyond school time.
