• Home
  • Tutoring Resources
    • Resource Library – Info
    • Inclusion & Americans with Disabilities Act
      • Part 1- Definitions & Requirements
      • Part 2 – Misconceptions & Benefits
      • Part 3 – Being on the Child’s Team
      • Medical Conditions & Disorders
      • Acronyms & Abbreviations
      • National Organizations & Resources
      • Inclusion & The ADA – Frequently Asked Questions
    • Free Curriculum & Learning Activities
    • Parent Guides
    • Tech Corner
    • Plug Your Profit Leaks
    • Testing with Achieve
    • Marketing Resources
    • Business Management
    • Education Reading
  • Running a Tutoring Business
  • Info
    • Waving Goodbye to a Brick & Mortar School
    • Tutor Report Contributors
    • Monthly Promotion Ideas
    • National Tutoring Association
      • Job Board
  • Business Directory
    • Oases Log-In
The Tutor Report
  • Home
  • Tutoring Resources
    • Resource Library – Info
    • Inclusion & Americans with Disabilities Act
      • Part 1- Definitions & Requirements
      • Part 2 – Misconceptions & Benefits
      • Part 3 – Being on the Child’s Team
      • Medical Conditions & Disorders
      • Acronyms & Abbreviations
      • National Organizations & Resources
      • Inclusion & The ADA – Frequently Asked Questions
    • Free Curriculum & Learning Activities
    • Parent Guides
    • Tech Corner
    • Plug Your Profit Leaks
    • Testing with Achieve
    • Marketing Resources
    • Business Management
    • Education Reading
  • Running a Tutoring Business
  • Info
    • Waving Goodbye to a Brick & Mortar School
    • Tutor Report Contributors
    • Monthly Promotion Ideas
    • National Tutoring Association
      • Job Board
  • Business Directory
    • Oases Log-In
Home  /  Blog • Marketing  /  It’s time to Ramp Up Your Marketing!
marketing
31 August 2015

It’s time to Ramp Up Your Marketing!

Written by Kath Thoresen
Blog, Marketing marketing Comments are off

It’s the start of a new school year and all tutors and tutoring companies should be marketing like crazy!

But how do you market yourself without breaking the bank or taking up every minute of every day.

Over the years we have written a myriad of articles on various aspects of marketing. Here is a round up of tips and articles to read on The Tutor Report. Once you have your plan in place you can get into a routine.

marketing

Website
website2A great website not only delivers information about your business but helps you sell your business and should contain a blog full of original content marketing that helps Google place you in results.

It’s even better if they can buy your services directly with a service such as Marketplace by Oases.

The Tech Tutor helps you set up your own website and talks about Content Marketing.

Email Campaigns
emailUse a campaign manager such as Mailchimp to schedule effective and professional emails to your email list. You have been collecting email addresses haven’t you?

Be careful of spamming so be sure to read our helpful article: What every tutoring company needs to know about spam.

Create an Infographic
infographicInfograhics are very popular and are great for people who don’t want to read a bunch of text, which is most of us.

Publish on your website, include in your email campaign or hand them out.

Use The Tutor Report Infographic templates to create your own.

Unique Selling Proposition
unique selling pointMake sure you offer or have something that nobody else does.

This is a unique selling proposition.

Easier said than done, but find it and shout about it. Read our article: Does Your Tutoring Company have a USP?

Word of Mouth
wordofmouthNever underestimate the power of word of mouth!

Check out Create Word of Mouth Marketing for Your Tutoring Business.

Get out Of That Rut
rutConsider a much wider topic base, yes parents want the core subjects but they may not know that their children probably need sports tutoring alongside Foreign Language Learning and the Forgotten Subjects, New Subjects & Taster Subjects.

Educational Psychologists often make referrals so find one to work with: Are you Marketing to Educational Psychologists?

All the other stuff!
streetsSometimes you just have to hit the streets and put brochures on cars or call the paper and ask for them to do an article on you that includes a special offer.

It does not have to break the bank but it will be work to get going. Check out another article with hints and tips: Getting the word out about your Tutoring Business.

Local Schools & Agencies!
Old_schoolhouseMany local agencies need to connect with tutoring companies. Try your YMCA, Girls & Boys Club, Local Department of Children & Families and the Schools

Under the marketing category of The Tutor Report you will find many more articles to help you get a plan underway including 100 publicity ideas, 100 marketing offer ideas and the If you need a Reason series, giving a monthly event and how to market it for each month of the year, they were published a few years ago but the ideas apply to each year.

cell phoneOnce you have all of those lovely new customers think about how you are going to manage their data, communication and tutoring.

Check out the features of Oases Online, the premier software provider for all things beyond school time.

Kath Thoresen

Katharine brings over fifteen years of customer service trouble shooting, process analysis and training experience to her position of Operations Manager at Oases Online. She's responsible for training new customers, providing assistance, guidance and tutorials to existing customers.

 Previous Article Virtual School – Waving Goodbye To A Brick & Mortar School
Next Article   Why are the rich pulling their kids out of school?

Related Posts

  • Oases API

    Oases Releases Programming API

    July 12, 2017
  • Do You Need To Pay For Tutoring CRM?

    January 13, 2017
  • College Application Essay

    25 College Application Essay Strategies

    December 15, 2016

Search The Tutor Report

Search by Category

Get email updates from The Tutor Report.

Blog Master

Our blog master is Katharine who moonlights as Operations Manager for Oases Online & its baby TutorFirst.

Subscribe

  • Subscribe to The Oases Blog

Terms & Conditions

  • Content Policy
  • Privacy Policy
  • Terms & Conditions

Social Links

  
© Copyright 2014. Theme by BloomPixel.