How Strong is your Tutoring Company’s Brand? By Jason Robbins, CEO of ePromos Promotional Products
Brand names matter. Even when two products are nearly identical, a brand name can sway consumers one way or the other. Take Coca-Cola and Pepsi, for example. They’re almost identical to each other and the generic brands on the store shelf. But shoppers aren’t just buying on flavor—they’re buying based on brand name.
It’s the brand name that motivates people to spend twice as much on one product over another. It’s true with soft drinks, and it’s true with tutoring companies. When you work to build a strong brand, you’re establishing brand awareness. This, in turn, leads to more customers, more sales, and a more profitable business.
Sounds great, right?
Yes, but as important as branding is, many tutoring companies fall short. Excellent branding is an art. When done correctly, it can boost visibility, loyalty and market-bearing price. Do it half-heartedly, and branding can actually change customer perception so much that you lose business with increased visibility.
Don’t be that business. Be the tutoring company that people go to first and tell all their friends and neighbors about. Be the tutoring company that people rave about and have to work with. You can do this by promoting your brand with promotional products.
Expand your brand with promo items
Promotional items are a tried-and-true way to get your company’s name out there. They help achieve a top-of-mind recall with your audience, which is one of the most important aspects in a brand awareness campaign. You want them to think of your tutoring company first.
Typically, promo items are small, inexpensive items that your customers can use every day. Think pens, mugs, calendars and USB drives. You want to hand out items that are useful to your audience. If customers don’t find value in your giveaways, you know where they’ll end up: the trash. Look for promo items that align with your tutoring company’s personality. It’s great to opt for branded items with some functionality and flair.
When you give out promotional products that customers can use over and over again, you’re inserting your brand name directly into their daily routines. They see your tutoring company’s name, and by being exposed to it repeatedly, it becomes engrained in their minds. It’s kind of a subconscious thing.
There are other tutoring companies out there, and those with the highest brand awareness will win the most customers. Is your brand strong enough to win new business, or will your brand be left on the shelf like the generic cola?