If you are looking for a specific reason to run a promotional campaign for the month of April here are 13 excuses to do one! Maybe something here will fit with your individual marketing campaign. There are many, many more than listed here; I have cherry picked the top 13 events that may be used as a promotion for tutoring, coaching and therapy.
Think how you could use one of the following to run a promotion for your existing products or perhaps run an open day, workshop or promotional extra to raise general awareness of your business – Remember customers can come from anywhere!
But before the list here is my pick of the month.
Kath’s Pick
I am trying to think outside the box for April as I don’t want to compete with events that the organizations or local schools may have already organized, such as DARE events. So my pick for April is number 9, ‘Sexual Assault Awareness Month‘.
Yes, it’s a little risky and will not be appropriate for all of you but hear me out. I am aiming my promotion at the Moms whom 9 times out of 10 are your customers, the ones you need to have on side.
I would team up with a local self defense company for some cross marketing. Any professional or establishment in this arena should be working away at promoting themselves during the awareness month and if they are good at their own marketing, will be open to you bringing them some potential new customers in exchange for a free workshop. Maybe a free introductory class in simple self defense held at your tutoring center. Invite all of your ‘Moms’ and ask them to bring 2 friends. Don’t forget to check your and the other company’s insurance! Remember people buy from people they know and people they trust, start building that relationship!
Here are the other ideas.
1. April Fools Day! April 1st
2. Easter: First Sunday in April.
3. National Autism Awareness Month.
4. National Public Health Week.
5. National Occupational Therapy Month.
6. National Child Abuse Prevention Month.
7. Youth Sports Safety Month.
8. Administrative Professionals Week: Last week in April.
9. Sexual Assault Awareness Month.
10. National DARE Day: First Thursday in April.
11. Earth Day: April 22nd.
12. Administrative Professionals Day: Last Wednesday in April.
13. National Playground Safety Week: Last week in April.
If I’ve missed any important ones or you have additional ideas please post them in the comments section below!
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