Ah time to start thinking about a promotion to run in February 2013 and contrary to what some people believe much goes on in February other than Valentine’s Day!
But don’t let my scorn for February 14th prevent you from festooning your tutoring center with pink hearts and arrows and stuffing your students full of candy. One could of course offer some kind of child care service if you wanted your student’s parents or adult students to be able to get out and about and enjoy being nice to each other for one day a year.
Gosh Darn! I just could not keep positive about Valentine’s Day. Being a true believer in being nice, kind and making an effort everyday of the year for one’s partner I had best steer clear of this subject before you get me started on parents sending valentine’s day cards to their children. If I go down that road I might say something I’ll regret.
So keeping with the theme of hearts my choice for If You Need A Reason this month would be Women’s Heart Health Week, a valid and noble cause around which to engineer your monthly promotion. Heart disease is the number one killer of women in America and this week focuses on prevention, education, symptoms awareness, and early intervention. So why not team up with a local health provider or informed specialist and offer some free informational sessions.
Invite all your ‘mom’s’ and ask them to bring their friends. Offer a door prize of some free tutoring sessions. Being an involved caring member of your community will increase your reputation and Moms are usually the decision maker when it comes to purchasing tutoring for their kids.
Talk to your local newspaper to see if they will run a story on your event. As always write yourself a press release and release it online together with taking brochures to the local schools and recreation centers to get the word out there. Don’t forget to check your insurance.
Last but not least give away some promotional items during your event. epromos does some great stress ‘balls’ that are in the shape of a heart that can have your contact details and a call to action message printed on them. As always have fun!
If you don’t like the above idea see if you can create a promotional event from one of the following campaigns, holidays or events.
1. Black History Month.
2. Library Lovers Month.
3. American Heart Month.
4. Women’s Heart Health Week – First week in February.
5. National Nutrition Month.
6. St Valentine’s Day – February 14th.
7. Chinese New Year – February 10th.
8. Groundhog Day – February 2nd.
9. Burn Awareness Month.
10. Youth Leadership Month.
If I’ve missed any important ones or you have additional ideas please post them in the comments section below![divider top=”1″]
oaSES Online. Now with parent log-in and emailed session reminders.[divider top=”1″]