Editor’s Note: Make sure you scroll-down and read all the articles on this page. We welcome your feedback good or bad so please make comments at the bottom of this page. If you want us to cover a certain Tutor Business topic just email george@TheTutorReport.com[divider top=”1″]
National Title 1 Conference Seattle, WA, January 21-24 2012
The Must-Attend Conference for Every Title I Practitioner. The premiere professional development opportunity for Title I practitioners at all levels and from all parts of the country, the National Title I Conference is the one conference you won’t want to miss.
For More Information Go Here: http://www.nationaltitleiassociation.org/
100 Marketing Referral Ideas
Reading marketing strategy books can be time consuming and daunting. That’s why we’ve compiled a list of 100 Referral Marketing Ideas so you can get some invaluable information in just a 5 minute read.
Some of these ideas will be applicable to your tutor business and some will not. When you see a point that will help your business grow, make sure to think about and expand that point. Sometimes the thoughts that stem from a specific point can be more valuable than the point itself.
Strategy # 1 – “Evaluate why your customers come to you, then give them more than they expect and you will have a willing referral work force.”
Strategy # 2 – “To receive referrals from word of mouth advertising, you need to work on stimulating them on a regular basis.”
Strategy # 3 – “Give customers a gift and you will get passive customer referrals when they either display the gift or talk about it to their friends.”
Strategy # 4 – “One way to stimulate passive referrals is to give a customer rebate following a large purchase or job. Let your customer know that your savings through volume discounts are being passed down to them.”
Strategy # 5 – “Another way to stimulate passive referrals is to choose an obscure event or holiday to celebrate annually and give discount cards or gifts to your customers. If they’re not talking about it to their friends the first
year, they will be by the second year.”
Strategy # 6 – “Another passive referral approach would be to package 2 items together for the price of one. Then include a card suggesting that the customer share the 2nd one with a friend.”
Strategy # 7 – “Think of a free service you could occasionally provide to your customers that is related to your business. For example, if you sell insurance, arrange to have house numbers painted on the curbs of your home owners.”
Strategy # 8 – “Another passive referral approach would be to package 2 identical products together for the price of one. Then include a card suggesting that your customer share the 2nd product with one of their friends.”
Strategy # 9 – “Use a gift phone card to generate passive referrals from customers who have used your travel agency or car rental services.”
Strategy # 10 – “Creating recyclable gift boxes or bags with your company logo will show you are concerned about the environment. When your customers re-use the box or bag, they passively advertise for you.”
To View ALL 100 Referral Ideas Download the PDF here[divider top=”1″]
SES Legislative Update by Steve Pines
Late in Sept., 2011, Senator John McCain introduced S. 1570, to provide for high-quality academic tutoring for low-income students in an effort to improve SES during ESEA reauthorization. A similar bill has also been introduced in the House by Congressman “Buck” McKeon, with Democratic co-sponsor Rob Andrews (D-NJ) along with subcommittee chair Duncan Hunter (R-CA). These bills address many of the criticisms of SES and are supported by advocates of after-school tutoring, including EIA. Even if no action is taken in this Congress, the bills provide an important marker in the eventual ESEA reauthorization process. And just as important, as States prepare their waiver applications (see below), they are encouraged to include provisions of the Bill to help ensure that their waiver requests are in synch with future federal policy on after school tutoring. Read a summary of the McCain Bill here.
And on the subject of ESEA waivers, 11 states have applied for waivers by the Nov. 14th deadline. See below to read more on these applications.
Only Colorado specifically calls for the continuation of SES as a required intervention for the students in Focus Schools (10% lowest performing schools, after the bottom 5% schools). Several applications call for extended learning time or more instructional time including Oklahoma, which mentions tutoring in a menu of research-based interventions. Georgia has a similar reference to using additional learning time for Focus schools. For students in Focus schools in Florida, they are slated to each receive 300 hours of additional assistance, 40% of those hours for tutoring. None of the applications provide any details on how the tutoring or additional learning time will be organized or delivered.
Decisions on these first 11 applications are expected in January, while the next round of applications are due in February, 2012.
To track all USDE developments on waivers, go to: http://www.ed.gov/esea/flexibility[divider top=”1″]
Ask The Experts:
Q: What is the lastest on SES legislation update?
A: See the legislation update article above..
Recommended Book of the Week for Tutor Companies:
The Psychology Of Persuasion by Kevin Hogan
Persuasion is at the root of virtually every piece of communication. Either you’re “buying-into” someone else’s message, or they’re “buying-into” yours. Learning the skills and art of persuasion is critically important for every Tutor company because it improves your ROI, increases student compliance, and enhances your leadership and management impact.
A Lawyer’s Take on Hiring: Facts You Should Know By Alan Lesnewich and David Strand
While good employees are the key asset of any organization, a wrong new hire can harm a business, decrease productivity and negatively impact employee morale. Ignoring these realities would virtually guarantee a dysfunctional workplace and ensure litigation. Effective fundamental hiring principles can not only yield quality employees who enhance business success, but can also eliminate the need for excessive management time and provide some insulation against employment-based lawsuits.
Here are some tips employers should keep in mind during the hiring process:
Set Clear Job Descriptions and Screen Appropriately. Every hiring journey should begin with a plan for success that incorporates the actual job requirements, the specific hiring needs, a proper recruiting team and appropriate screening mechanisms. A clear, current and accurate job description is essential, as it can avoid time wasted interviewing individuals who do not possess the required qualifications.
Use Appropriate Interviewing Tactics and Remember What’s Off Limits. Managers should consider restricting the questions to ones that relate to the position, thereby not opening the door to litigation. For example, they can ask questions targeted to the position, the corporate culture, company goals and problem solving related to the position, and they can question what the applicant enjoyed or disliked about the last or current job. But they must be careful to avoid questions that could identify an applicant as part of a legally protected group. Questions about age, date of birth, dates of high school graduation, church activities, general health conditions and disabilities not related to the job’s essential functions should be off-limits.
Making the Offer. At the end of the day, managers should trust their gut when it comes to determining whether the applicant is qualified, teachable and will accept supervision. As difficult as it might be to find a good employee in the first place, it is even more difficult in many situations to terminate the relationship in the future, so managers should remember not to settle for an applicant who doesn’t fit.
Article courtesy of Fisher & Phillips LLP, attorneys at law, representing employers nationally in employment and labor matters.[divider top=”1″]
WEBINAR REPLAY: Find Out IF ESEA Waivers Will Doom Your SES Business?
We had a SOLD OUT Seat Live webinar on Tuesday with myself, Steve and George. Apologies for those attendees that were locked out. You can catch the 97-minute replay, Q&A handouts, PowerPoint slides and BONUS worth $1997 (57-page Local Internet Marketing Domination Manual) by heading over to the Webinars Section by Clicking here.
Hosts: Steve Pines – Education Industry Association
Craig Ure – The Tutor Report
George Knipfer – oaSES Business Automation
If you are an SES Provider Then You CANNOT Afford To Miss This Important Industry Update…[divider top=”1″]
“The Average SES Provider is Losing $56 per Student Every Year…A Whopping 16,800!”
Our 30 Minute FREE Custom Business Analysis Worth $297 will show YOU how to delete the pain and frustration of running your Tutor business and pile up the profits you are losing.
Find the EXACT places where profits are leaking out of your SES Program today by clicking here