Your website can be a primary source for new tutoring leads. But how do you know if your online marketing efforts are really having the impact you hoped for? If you’re putting in the effort to drive sales through your website, make sure you’re also putting in the effort to track performance.
Here are a few of the most vital online tracking tools.
Google Analytics allows you to track the behavior of every visitor on your site. Few days go by that I don’t check my Analytics account. I keep tabs on where my site visitors are coming from, what pages they are visiting, what their conversion rates are on goals that I set, and on many other dimensions.
I’ve used Analytics to discover that my Craigslist job ads drive 10 to 100 times more prospective tutors to my site than all other free job posting sites combined. I’ve also used it to improve signup rates for new tutors by a factor of 3.
Without the information Analytics provided, I would still be wasting time posting ads on sites that don’t drive traffic, and failing to capture a significant fraction of interested tutors.
Facebook Page Insights
Facebook just launched an upgrade to its Page Insights feature. It is very informative and easy to use. We have already used it to adjust the timing of our posts to coincide with the peak online time of our fans. The details it gives about trends over time (i.e. number of Likes, number of post views, number of shares) will certainly come in handy as well.
It also has demographic features that can help you determine who your primary audience is. Our biggest audience is women between the age of 25 and 34 (young teachers, most likely). Targeting is important for any marketing campaign, so check in on your Facebook Page Insights to learn more about your followers. And while you’re at it, check in on our Facebook Page!
Open Site Explorer (by MOZ)
Open Site Explorer (www.opensiteexplorer.org) is a valuable (free) tool for tracking sites that link to your webpage. It gives your domain an authority ranking, lists many (but not all) of the pages linking to your site, and allows you to view the same data for any other webpage on the net, whether or not you own the domain!
I’ve used Open Site Explorer to investigate the authority of blogs for which I’ve offered to guest blog. This tool helps me skip over low Page Rank sites and focus on building relationships with more authoritative bloggers.
Know Thy Audience
Take advantage of all the tools designed to help you understand your audience and track your marketing performance. Your bottom line will thank you.
View The Knowledge Roundtable’s site to see how we’ve optimized for our audience!
As mentioned by Jared above The Tutor Report has mentioned in previous articles; How to get the Word out About your Tutoring Business and Content Marketing – You don’t have to pay for good advertizing! that blogging or writing articles for online magazines is a great way to gain exposure for your company and to build trust with your audience or an audience that may know your audience.
View the submission guidelines to submit an article to The Tutor Report.