By Jason Robbins, CEO of ePromos Promotional Products.
It’s no surprise that when it comes to promotional products, tech items consistently come out on top. They’re forever useful – especially items for the computer.
Industry research from Promotional Products Association International shows that consumers find computer products more useful than any other giveaway. One-hundred percent of survey respondents find computer promos to be useful, and, here’s the kicker – a product’s usefulness is the #1 reason for keeping it.
So, what does this mean for marketers?
It means that when you give out branded tech items – anything from logo USB drives to custom powerbanks – people are genuinely happy to receive them. Your giveaways will get used – not stashed in a desk drawer or backpack.
Want to learn how your tutoring or afterschool business can use tech items? Check out these quick tips.
Inject some fun into your tech promos.
You may think tech items are straightforward and offer little room for personality, but that’s not the case. You can get custom USB drives in all sorts of bright neon colors and even shaped like robots or people. Some USB drives even double as games.
When you make your promos fun – especially if they’ll be going into the hands of students – you make them more appealing and you increase the likelihood of recipients reaching for your giveaway first.
Explore all the options.
If you’re going the USB route, you can choose from a number of different styles: flip-open, sliding, USBs with ballpoint pens built right in. You can even load files directly onto personalized flash drives.
The trick is to select a tech item that your audience will appreciate receiving. Maybe custom powerbanks are more appealing to them (here’s what you should know about powerbanks – they are the hottest tech trend of 2014). Or maybe something less tech-y (but still useful) like a screen cleaner is what they really need.
Make your logo pop – or not.
Sometimes on tech items, you want your logo to be immediately noticeable. You want to make a statement, and you want everyone to see your company name. This is the case when the goal of your promotion is to achieve brand awareness.
But other times, it’s better for your logo to be discreet. By keeping your logo small or understated, you can create a higher perceived value. A time to put this into play is if you’re using tech promos as incentives or special gifts, for example. Always consider the purpose of your giveaway and what you want to achieve when deciding how bold to go with your logo.
Tech items continue to top the charts for promotional products because they’re useful and relevant. If you’re seeking a way to get your company name out there, take a look at tech.
The Tutor Report is sponsored by Oases Online – the premier choice for scheduling and data managment.
Did you know? Oases Online is the only tutoring or afterschool system that has specially designed billing modules for private and government/agency pay students.