By Jason Robbins, CEO of ePromos Promotional Products.
Promotional pens: They can be high-end or low-cost, sleek-looking or fuzzy-topped, professional black or vibrant neon.
When they’re imprinted with your logo, promotional pens are a slim, powerful way to keep your tutoring business top of mind.
Pens are perpetually useful to students, parents and teachers. An attractive pen that writes smoothly is always a welcome gift, and it’s a great way to establish goodwill among your customer base.
Everybody likes a free gift – especially when it’s something they’ll use every day.
You want people to think of your business first in the tutoring community, and custom pens are a tangible reminder of your tutoring services.
Here are three ways to put promotional pens to work for your company:[divider top=”0″]
Make sure employees use promo pens.
There shouldn’t be a generic pen in sight. Employees should always have access to custom logo pens – to use themselves, and to share with students.
It’s such a simple way to promote your company, yet many businesses overlook the need to have an ample supply of promotional pens. What kind of message does it send if your staff is scrambling to find a writing instrument? You’ll look prepared and professional when your team is equipped with pens advertising your tutoring business.[divider top=”0″]
Use promotional pens as rewards.
Don’t overlook the luxurious side of promotional executive pens – they make incredible gifts. From shiny chrome details to lustrous lacquer finishes, promotional pens can make a distinctive statement about your tutoring brand. Use them to reward students who reach milestones or employees who go above and beyond. It’s an appreciated gift that shows you’re invested in their accomplishments.[divider top=”0″]
Always have extra promo pens on hand.
Instead of handing out your business card, hand over a promotional pen. It’s a surprising, unique move that will make you stand out at tradeshows, business lunches or social events. Keep some extras in your office and in your bag so you’re always prepared to promote your business.
Promotional pens are easily one of the most effective ways to keep your company top of mind. People use pens. They’re simply engrained in our daily activities. By giving your customer base logo pens, you’re cementing your brand in their minds.[divider top=”0″]
You know you like your pen when you change your branding and colors and order the exact same pen.
Which is exactly what Oases Online did this year, choosing to stay with the smooth rolling Campus Pen in a color to match the new logo.
Here you can see the new pen and logo with the old pen and logo underneath.[divider top=”0″]