Persuasion Profiling: Changing the Game of Online Marketing – Thursday, May 30, 2013, 10:00 AM – 11:00 AM PDT
Presented by Maurits Kaptein, Co-founder & Chief Scientist, Science Rockstars
Most web browsers are used to personalized shopping recommendations, customized news and tailored content. But profiling around a person’s likes and dislikes is just the beginning. If you want to find out how your customers tick you need to know about persuasion profiles. By using persuasion profiles you can learn how your individual customers respond to persuasion and select the optimal persuasion strategy.
In this session Maurits will introduce this technique and show you how it is used to increase conversion rates and email compliance at Jaludo, a large casual gaming company that operates worldwide.
Thursday, May 30, 2013
10:00 AM – 11:00 AM PDT